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News About the Mate Industry in South America and Attempts to Make it Social and foster a solidary peer economy:

7/08/2013 - 3rd Paragraph from bottom - “And the other significant reason is that “Ilex Paraguariensis” is a shrub that turns into a tree and takes years to grow, but some farmers believe that soybeans are far more profitable. This means that in some of that land in Brazil shrubs are being pulled out and replaced by the oilseed.”

http://en.mercopress.com/2013/08/05/yerba-mate-price-soars-but-consumers-remain-faithful-to-the-traditional-infusion